Dear Colleague,

If you're like most people who are receiving this letter, you already have a proven track record in the information business.

In fact, you really shouldn't be reading this if you aren't already a successful author or publisher.

Let me tell you, right up front, that my Internet Strategy for Publishers and Authors program is not for everybody. It's only for experienced writers and publishers of newsletters, magazines, books and other information products. If that's you, please read on.

If not, please don't be offended, but my Internet Strategy for Publishers and Authors program simply isn't appropriate for you.

If you're a struggling artist, looking for a way to make your next dollar, the Internet Strategy for Publishers and Authors program is definitely not for you. Don't buy it. You're only going to be frustrated.

But if you're already a successful publisher of magazines, books or newsletters, the Internet Strategy for Publishers and Authors program could transform your half-million dollar company into a $5 million company. Or grow your $25 million company into a $200 million company within five years.

So for starters, I'm going to assume that you are an expert in your field or you have subject matter experts working for you.

I'm going to assume that you already have information products that are available for sale in one or more formats—books, magazines, newsletters, membership websites, seminars, audio conferences, CD-ROMs, DVDs, etc.

The Internet Strategy for Publishers and Authors program is not about how to make great information products.

But if you already create and sell great information products, I'll teach you how to use them and expand them into a much larger group of profit-generating products.

I'll teach you how to market them on the Internet for a fraction of what you're accustomed to paying in direct marketing costs using postal mail or telephone or any other conventional source.

Frankly, I am going to rock your world.

I'm going to show you how to be an even more successful publisher. But if you're not already a successful publisher, please put this aside because the Internet Strategy for Publishers and Authors program is not for you.

• The Internet Strategy for Publishers and Authors program is not a "get rich quick" scheme.
• The Internet Strategy for Publishers and Authors program is not for someone who is trying to quit the Dilbert cube and begin working for himself.
• The Internet Strategy for Publishers and Authors program is only for someone who has already proven that he or she can create information products and market them.

I'm going to show you how to market on the Internet the information products that you've already marketed using other media such as direct mail.

Who is Don Nicholas and how can he make these claims?

Those are fair questions.

Not to sound immodest, but I know what I'm talking about.

Over the past 20 years, I have guided the media strategy for hundreds of companies in the areas of content development, information product design, marketing, economics, mergers, acquisitions and organizational development.

I'm an expert on Internet media strategy. The Newsletter on Newsletters has dubbed me "a publisher's publisher" and the Specialized Information Publishers Association (SIPA) calls me "one of America's leading experts on website publishing strategy."

I have spent my entire adult life working with publishers—from huge media giants like Gannett, Hearst and Time Inc., to hundreds of small and medium-sized special-interest magazines, newsletters, and book and website publishers.

Plus, I've been fortunate enough to work on what are now some of the most successful publishing operations that started in print and have moved onto the Internet. These include Computerworld, Morningstar, Tech Republic and Consumer Reports, among many others.

• I have one client who calls me a genius for helping him build a network of websites that sold for $85 million.
• I helped another print publisher triple his total revenues to more than $100 million per year with an aggressive strategy to sell both online and print subscriptions from one website.
• And I have worked with other publishers that still generate less than five percent of their total revenues online.

After all that experience, I can still tell you there are only two things that are certain to be true, both now and in the future:

The potential for making money publishing and marketing information on the Internet is enormous. And so is my desire to make that potential a reality for my clients and subscribers.

I've been studying special niche online publishers almost from the very beginning of the commercial Internet. Since 1994, I've read every scrap of Internet marketing and online publishing information I could lay my hands on.

And finally, it dawned on me. There is no way one person can know everything there is to know about Internet marketing and online publishing. The complexity and ever-changing nature of an online world makes that impossible.

So I recruited the industry's top copywriters, authors and consultants to help me—and help you—succeed at publishing and marketing on the Internet.

Success leaves clues...

About two years ago, our team of experienced Internet marketers and journalists began to study some of the most successful online publishers in an effort to determine what strategies, tactics and techniques are the most effective for making money on the Internet.

What we've come up with is seven best practices that we didn't invent. We've simply observed them—and then put them into practice ourselves.

If there has ever been an enterprise where there was more money—and I mean billions and billions of dollars—spent trying to figure out how to make money doing something, it's the Internet.

Through the late 90s and early 2000s, venture capitalists poured in estimates that are as high as $100 to $150 billion—a staggering amount of money!—trying to start up Internet marketing companies.

A few succeeded. But many failed. And I don't have to tell you what happened with the dot-com bubble and the dot-com bust.

But all that experimentation by the early online publishers—that was financed by the venture capitalists—wasn't lost. It represents an amazing research lab that a few very smart and sophisticated publishing firms have used to succeed, while others struggled and failed.

And now, roughly 10 years later, we have some very large, very successful Internet companies from whom we have learned precisely what kind of online marketing works—and what doesn't.

Our research makes one thing perfectly clear: some publishers have a clear strategy that succeeds, while others are still confused and floundering.

If you're still unsure about what works and what doesn't—and why—please keep reading. We have discovered and compiled the secrets of the successful. And the good news is, they are relatively easy to replicate in your own online publishing business.

We isolated the key behaviors practiced by the Internet's most financially successful special-interest publishing companies. Then we devised a cohesive model of best practices for successful Internet business management.

The Mequoda Group studied hundreds of successful and not-so-successful website publishers to arrive at the seven best practices that make up what we call the Mequoda Method—an audience-driven, continuous improvement, media management system.

These revealing online publishing secrets are your recipe for success.

Here's a big promise: the Mequoda Method, when executed with passion and accuracy, can transform your special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program, or newspaper column into a multi-million dollar niche media empire.

My research team and I have interviewed dozens of publishers who we observed were using the same methods. We convinced them to share the details of their businesses. We persuaded them to tell us how they've used the Mequoda Method to make tens or even hundreds of millions of dollars.

Of course, I can't share with you the proprietary details of my clients' businesses. That would be unethical.

But what I can do is share with you the information that my research team and I have been able to gather from people whom we had nothing to do with in terms of teaching them the Mequoda Method. In other words, people who had figured out their own variation of the Mequoda Method and used it to make fortunes.

Our research team went into the field and found 37 additional cases of publishing companies doing the same things I've taught my clients to do. Their success with the Mequoda Method, or variations of it, validate the Internet Strategy for Publishers and Authors program.

What is the Mequoda Method, you ask?

The Mequoda Method is a logical, rational business process that I didn't dream up alone. It's a process that a number of very bright, very savvy publishing entrepreneurs are using to make from tens to hundreds of millions of dollars, the same way I have.

The Mequoda Method is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system.

The Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the Mequoda Method.

What are these seven habits of successful online publishers?

What's included in the Internet Strategy for Publishers and Authors program?

Here's what you'll receive when you order the Internet Strategy for Publishers and Authors program:

You'll get five hours of video of me explaining how to implement the Mequoda Method to create your own niche media empire. This is the same presentation that I make in person to clients for $7,200.

Plus you'll receive all these valuable bonuses:

• An audio recording of the entire Internet Strategy for Publishers and Authors program on CD-ROMs.
• The Internet Strategy for Publishers and Authors handbook, which covers all of the best practices and concepts in great detail.

But wait. There's more. I'm also going to include these additional bonuses:

• The Mequoda Internet Marketing Model on CD that enables you to measure your publishing business, forecast its growth and predict its profit margins.
• A searchable version of the Internet Strategy for Publishers and Authors handbook on CD-ROM, for easy reference from your computer.
• A complete transcript of the Internet Strategy for Publishers and Authors course I teach privately, that over the past 12 months, 27 publishers have each paid me over $5,000 to attend.

And the price for all this is only $297. Plus you get my complete, money-back guarantee. If after 30 days, you're not 100% satisfied, simply return the materials and I'll happily refund your money.

I'm going to teach you how to be an Internet millionaire.

Once you have the Internet Strategy for Publishers and Authors program, there's only one thing that will keep you from turning your book, magazine or newsletter publishing company into a multi-million dollar niche media effort. It won't be a lack of how-to knowledge, because we're going to spell it out for you—step by step.

The Internet Strategy for Publishers and Authors program is the next best thing to having me in your conference room for five hours.

The plan that I detail in the Internet Strategy for Publishers and Authors program can work for you. Just as it has for hundreds of other publishers.

Why am I sharing this priceless information for only $297?

Every once in a while, someone who buys this program, or who comes to one of my seminars, asks me why I teach the Mequoda Method. The answer is simple and goes far beyond the monetary.

At the end of the day, I love publishers and authors.

I love what publishers and authors do. I love their mission in life. I love that they are dedicated to bringing quality information to an appreciative audience.

Additionally, there are only so many hours in the week. I can only consult with a maximum of 12 clients at any one time. And I usually have a waiting list of publishers who want to hire me at $450 an hour to help them understand and implement the Mequoda Method. The fact is, I'm booked out months in advance.

The only way I know to get this information out to more writers and publishers was to record it onto five hours of video and offer it to you at a reasonable price.

What will the Internet Strategy for Publishers and Authors program be worth to you?

I'm going to give you the Internet Strategy for Publishers and Authors five-hour video, the five-hour audio recording, the seminar transcript, the handbook and the marketing model—all for just $297.

Compare that to what my consulting clients pay—a minimum of $43,200 a year. And I can only take 12 of them!

So you get the same presentation that others pay more than $40,000 to hear, and you can replay it as often as you like, in the comfort of your own office, for yourself and your staff.

Everything I know about how to use the Internet to sell information products is included in the Internet Strategy for Publishers and Authors package.

The Mequoda Method, when executed with passion and accuracy, can transform your special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program or newspaper column into a multi-million dollar niche media empire.

Get the handbook that's destined to become the Internet marketing bible.

Internet Strategy for Publishers and Authors is not simply a five-hour video recording. The complete program includes a handbook, Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire. In it, we've included 250 pages explaining in detail the seven online publishing secrets for converting your underperforming book, magazine or newsletter into a niche media empire.

Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire is virtually a textbook of online publishing wisdom—what works, what doesn't work and why.

• Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire clears away the confusion, bringing together the proven discoveries of writers, publishers and online marketers who have succeeded at making money on the Internet.
• Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire reveals how niche media online publishing companies make big money on the Internet using little-known Internet marketing and website design strategies—and how you can do the same!
• Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire represents a wealth of possibilities for you and your niche media online publishing company.

Internet Strategy for Publishers and Authors is a complete program that includes all the tools you need to succeed.

Here's everything you'll receive, delivered promptly by postal mail:

• A DVD video recording of my five-hour Internet Strategy for Publishers and Authors seminar.
• An audio CD-ROM recording of the same five-hour Internet Strategy for Publishers and Authors seminar.
• The Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire handbook.
• A complete, searchable Portable Document Format (PDF) file of the Internet Strategy for Publishers and Authors—How to Transform Your Book, Magazine or Newsletter into a Niche Media Empire handbook.
• An Internet marketing model Excel spreadsheet on CD-ROM.
• A complete Internet Strategy for Publishers and Authors coursebook (transcript of the program with PowerPoint slide printouts).

Why is this invaluable program priced at only $297?

I have 12 clients on retainer who pay me a minimum of $43,200 annually in order to have access to the information you're going to get for $297.

There are 27 publishers, who during the past 12 months, have paid $7,200 each to have me deliver a three-hour version of this information—live and in-person to their staffs.

Now you can own the entire Internet Strategy for Publishers and Authors video program, complete with all the references and printed materials, plus the CD-ROM audio recordings, for just $297.

Why? Because it's my mission in life. I need to make certain that this information gets to publishers and authors like you.

I need to make sure that as many bright, savvy writers and publishers—in fields as diverse as gardening, human resources, astrology and auto racing—all have access to this information.

Please don't be left behind. Make absolutely sure you get the Internet Strategy for Publishers and Authors program. Use it to assure that your publishing company prospers and does not miss the incredible opportunity presented by the Internet.

Can you risk ignoring this opportunity?

I firmly believe that all publishers need and can benefit from the Internet Strategy for Publishers and Authors program.

I want every publisher to have this information. I want all publishers to be good at this. I don't want you or any other publisher to perish because you failed to make the transition to using the Internet as your primary marketing medium.

I'll show you several publishers who now generate more than half of their revenue on the Internet, who as recently as three to five years ago generated all of it using direct mail.

The transition from direct mail to Internet marketing has revolutionized the way savvy publishers generate sales and profits.

The Internet Strategy for Publishers and Authors program is critical to your business and marketing strategy. It's going to show you precisely how to change the way you run your company in order to succeed with online marketing.

Please don't delay. Order the Internet Strategy for Publishers and Authors program today.

P.S. Fair warning: Learn this new publishing business model or expect to perish.

The Internet is the biggest, fastest, beefiest, most extraordinary communications and marketing tool ever known—and only a handful of publishers have learned the insider's secrets to fully profit from it.

Now if you're not ready to embrace these new skills and procedures, you might want to consider early retirement.

Seriously, if you're really not willing to re-examine your business and reorganize it for the 21st Century, this might be a good time to sell out to someone who is.

Because staying in the publishing business and not understanding how to use the Internet as a primary marketing vehicle is a recipe for disaster. And without this information, you're likely to fail sooner than you might imagine.

Would your company benefit from the combined experience of some of the world's most successful online publishers? Without question!

But it would be very sad for you if your direct competitor had this information and you didn't. That could spell disaster for you and your publishing company.

So I urge you to get the Internet Strategy for Publishers and Authors program today.

Act now to secure your copy of the complete the Internet Strategy for Publishers and Authors program and begin your action plan for online publishing success immediately.

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